On this episode of The Music Industry Blueprint, Rick discusses a common theme at Music Biz 2018, content — how it should be made and when to use it. He goes into depth on the importance of native content and the differences between platforms. Also, stay tuned to hear Rick’s sequential marketing strategy for Facebook.

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“You need to provide the proper content. It may take longer, but the payoff is huge. ”
-Rick Barker

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Time Stamps:

2:26 Native Content, what it is and how to do it

4:37 The video differences amongst the platforms

5:20 How long your video should be for a “cold” audience

6:18 Sequential Marketing-how to utilize it and hook your audience


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